Cadence

Cadence

Audience measurement for TV devices. Installed by Beta IQ — there is nothing for a household to do.

If you are a panel household

Cadence is set up on your device by Beta IQ before it reaches you, or by arrangement with you. You do not need to install anything, and this page is not a step you have been asked to complete. What Cadence measures, and how to leave the panel, is set out at the bottom of this page. For anything else, email privacy@betaiq.tech.

Installing (Beta IQ only)

A TV stick has no browser, no file manager and no installer UI, so an Android TV device cannot install this file by itself. Installation is over adb, or the build ships preinstalled. Download for a technician machine, not on the TV:

Download Cadence (.apk)
  1. Connect: adb connect <device-ip>:5555
  2. Install: adb install -r cadence.apk — -r keeps the buffer, watermark and device id.
  3. Grant usage access, which installing does not confer:
    adb shell appops set com.betaiq.cadence GET_USAGE_STATS allow
  4. Confirm it reports:
    adb shell am broadcast -a com.betaiq.cadence.HEARTBEAT -n com.betaiq.cadence/.CommandReceiver
    then adb logcat -d | grep "Cadence :" — expect status=200.

On the OEM route the app ships in /system/priv-app with a privapp-permissions allowlist entry and holds usage access by construction, so steps 1–3 fall away. PACKAGE_USAGE_STATS is a privileged permission: an app that is merely installed collects nothing at all, silently.

What Cadence collects. Which apps are opened on this TV and for how long. It does not record, capture or transmit what is on screen, and it does not read your accounts, messages or files.

How it is stored. Measurements are sent over HTTPS to Beta IQ and stored in South Africa, labelled with a random identifier generated on this device — not your name, and not the TV’s serial number. Beta IQ holds the link between that identifier and your household separately, and only for as long as you are on the panel.

Your choices. You can leave the panel at any time: uninstall Cadence from Settings › Apps, and contact Beta IQ to have your household’s data removed. Beta IQ is the responsible party for this processing under POPIA. Questions or a withdrawal request: privacy@betaiq.tech.